Ask Felicia Joy: How You Can Create a Business As a Motivational Speaker
Based on a podcast I sent out, one person asked me how much I would charge to motivate his teens. I have never charged for it, but now I am attempting to market myself as a motivational speaker since I already mentor teens through my own organization. How do I charge? By the hour or in a lump sum? Also, do I send a brochure stating my services?
Kudos to you for attracting a business opportunity without necessarily intending to do so!
There are different models for growing a motivational speaking business so it’s really up to you. Overall, people are still very money conscious these days, and they want to know exactly what they are getting and how much it costs. So, it would be most effective for you to offer speaking packages. Create a list of several topics you can speak on and come up with catchy titles for each topic. Then, list what the teenagers will learn after hearing you speak on the subject. Set a rate for each speaking topic. This takes the guesswork out of it for you and makes it easy for people to buy from your business.
As far as sending a brochure stating your services–you can do that, but creating a blog with WordPress or another free service would be more effective. This way, other people can find you. You can quickly and easily update your speaking topics and fees without having to print new materials each time. This way, you will have a place to create a library of your podcasts, which is what landed your first paid speaking opportunity to begin with!
By using your blog, you can also take advantage of free social media tools such as Facebook, Twitter and LinkedIn to grow your business. You can post video snippets from your talks—and video is the fastest growing way to market any kind of business today.
You can keep your blog updated with thoughts on your current list of topics, as well as new topics that inspire you. Writing your thoughts will make you an even stronger speaker. Over time, you can take all those blog postings, get them edited and create a book, which you can then sell at future speaking engagements for an added cash flow stream.
If you want something tangible you can hand out where ever you go, opt for a clean, well-designed business card, and maybe a 4×6 flyer with strong brand messaging. Don’t include details like pricing, which could change. Give people a reason to go to your website. You can order 1,000 or more of the 4×6 flyers for less than $100. Just search “flyers” on Google for printing options.
Congratulations and good luck!
Grace & Peace,
Felicia Joy is a nationally recognized entrepreneur who created $50 million in value for the various organizations and companies she served in corporate America before launching her business enterprise. She is often called on to discuss the ins and outs of entrepreneurial success and has appeared on CNN, FOX and in other national press. Felicia operates Ms. CEO Inc., a company that helps women entrepreneurs achieve more success, faster — as well as Joy Group International, LLC, a business development and consulting firm. Send her your questions at firstname.lastname@example.org or www.twitter.com/feliciajoy.