What did we ever do before mobile phones and the industry movements behind it all?! Every time you blink there is either another new device or a new merger. One can only guess at how the duopoly of the AT&T acquisition will affect consumers, particularly those who consistently rack up the most in mobile expenditures each and every month: African-Americans. And since the ratings and statistical giant Nielsen also seems to think that our demographic is the key to the smartphone wars as well, I thought it might be interesting to take a look at one of the latest smartphones, Samsung’s Nexus S.
Now, those who are really into the smartphone game will know that this phone hit the market just a couple of months ago, but what is new is that Sprint just announced earlier this week that it will now make the phone available via its network in the spring of this year. So this phone poses a new option for those on that carrier who are toying around with upping their Android game. (The Samsung Nexus S is available currently on AT&T, T-Mobile only).
Peep the video below now to see me put the phone through its paces but also watch some “person-on-the-street” reaction as well. I also have some hot Playbook news right before the Nexus S demo jumps off…. Let me know what you think of the device in the comments below. Also note, while the Playbook comes out on April 19th pre-orders are being accepted right this moment.
If you want to bypass the video tech review, here are the highlights:
The Nexus S, the world’s first handset to feature the latest version of Google’s Android operating system 2.3 he 4-inch Contour Display features a curved design for a more ergonomic (who made up that word, anyway?) style and feel when held in your hand and to your face. Nexus S also features Near Field Communication (NFC) technology which allows you to read information off of everyday objects like stickers and posters that are embedded with NFC chips. They’re not here yet, but they are coming. Mark my words and remember those three letters! Powered by a 1 GHz Samsung application processor, Nexus S produces rich 3D graphics, faster upload and download times and supports HD-like multimedia content. Nexus S is equipped with a 5 megapixel rear facing camera and camcorder, as well as a VGA front facing camera. In addition, Nexus S features a gyroscope sensor to provide a smooth, fluid gaming experience when you are tilting the device up or down or panning the phone to the left or right. Nexus S is reported to come with 16 GB of internal memory though the brand new unit I had for test-driving had 13 GB. Hmmmmm…
All in all, a hot device.
Important tip: don’t just always react just as a consumer. You know I always want you to think about how the phone can make you money, as well. Have a business? Sell a product? A mobile phone application is one of the hottest ways to brand and drive revenue. Of course, it’s got to make sense and provide real value for the end-user, but at least price need not be the factor which holds you back anymore. A new start-up called Mobiflex has developed a system for people to create an iPhone or Android mobile app incredibly low prices. No, it’s not going to offer 3D and all the other bells and whisles, but it’s a good start and can be customized accordingly. If you can build a PowerPoint presentation, you can now make an app. Google Mobiflex for more information.
Lauren DeLisa Coleman is a writer, host and thought-leader specializing in the diverse segment of the Gen Y demo, tech and its convergence with socio-economic concerns. She is also the CEO and founder of Punch Media Group, an edgy digital media and entertainment company which develops pop culture experience and branding strategy across digital platforms. Follow her @mediaempress