Where in South Africa can 46664 be found? How about any other locations?
An experiential, standalone store in Johannesburg will be ready for the August launch with additional dedicated 46664 stores planned in other cities in South Africa during 2011. Coinciding with the opening of our store we will be launching our e-tail online platform which will ensure further sales accessibility both nationally and internationally. We have also chosen to anchor with Stuttafords – one of South Africa’s largest retailer department stores – to create store in store 46664 spaces, which will see the brand footprint expanded to multiple retail shopping malls. The end of August will also see items in the range available at a number of key independent retailers. Information on this will be available on the 46664.com website, as well as a standalone 46664 Apparel website.
Are there any plans to go international with 46664? If so, when and where?
The brand will be launched internationally in 2012 in two global destinations. More information regarding this will be provided in the build up to the launch.
What will profits from 46664 be used for?
The profits will go to elected projects that are in line with, and take forward, the humanitarian legacy of Nelson Mandela. It is important to note that all monies raised by 46664 will not accrue to any individual. Information relating to each of these elected projects will be made available in the build up to the launch.
The contribution to 46664 will come as a percentage of turnover starting at 7% and ending at 9% of annual turnover. This represents a significant financial commitment to 46664 when measured against current achievable clothing margins. In addition, the terms of the license obliges Seardel to pay minimum guarantees per year, which in turn assists 46664 with long-term planning, through a sustainable income stream.
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