Comcast Announces Burrell Communications as African-American Agency of Record

March 9, 2011  |  

(Press Release) — Comcast today announced it has selected Burrell Communications as its agency of record for its African-American consumer market advertising.  The Chicago-based agency will provide advertising and media services to help Comcast reach African-American consumers, and also support Comcast’s digital and social media efforts.

“Burrell has a strong track record of creating award-winning campaigns that produce results which made them very attractive to us during our agency search,” said Dave Watson, Chief Operating Officer, Comcast Cable.  “We are excited to be working with Burrell on our outreach to African-American consumers and on communicating our innovative products and services to this very important audience.”

“As we celebrate our 40th anniversary, we are thrilled to be joining the Comcast team,” said Fay Ferguson, co-CEO of Burrell Communications. “We look forward to a long and productive partnership, which strengthens the Comcast brand and builds business among our consumers.”

Since its inception nearly 50 years ago, Comcast has had a longstanding commitment to diversity and focuses its efforts on four key areas:  attracting and retaining a multicultural workforce; developing a diverse supplier group; pledging significant community investments; and offering a wide selection of multicultural programming.

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