Does “Buy Local” Make Cents?
(Wall Street Journal) — Printed on WSJ’s small business page today, there is a chart illustrating how business owners are propelling the “buy-local” movement. More than half of small-business owners have plans for a buy-local campaign in 2011. This, experts say, is a huge jump from just a few years ago. “The term “buy local” will go back far, but in the last two years, business owners started talking about it,” says Alice Bredin, small-business advisor to American Express OPEN, which commissioned the survey. “Many are taking action – and not just thinking it’s a good idea.” We’ve explored “buy-local” campaigns and found that they may provide only limited and short-lived results for small firms.