Fractured Industry: Companies Serving Musicians Without Deals

January 28th, 2011 - By TheEditor

(NPR) — The business model for musicians is changing. Instead of just a handful of major labels, there are now thousands of small companies in the business of helping musicians connect with listeners.  Amy Kuney’s “All Downhill From Here” has been listened to nearly 250,000 times on her Myspace page. Kuney, who is 25, is part of a new class of musicians who are bushwhacking their way to success. Kuney isn’t necessarily trying to use the old formula of getting signed to a record label — which is becoming increasingly difficult as the business splinters. Instead she’s using a variety of online tools — from social media to YouTube.

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