Byron Lewis
Lewis began his career in New York City working for African American newspapers and magazines in Harlem. Building upon the lessons learned from grassroots promotion and entrepreneurial ventures, he founded UniWorld Group in 1969. Back then, the agency’s existence was a radical notion. Marketing to African Americans and Latinos? The two ethnicities made up only 16% of the population and outside of Ebony magazine, there were no national advertisements targeted to African American, Hispanic or any other multicultural consumer segment. Under Lewis’ leadership, UniWorld has won some of the largest advertising assignments ever awarded to an ethnic agency, including M&M/Mars’ 3 Musketeers general market account. Today, UniWorld is the longest-standing multicultural marketing agency in the country.
Clients: Ford Motor Company, Burger King, Target, The Home Depot, Lincoln Mercury, and Welch’s.
