(Wall Street Journal) — Mobile-phone companies across Africa are drawing battle lines to capture the rising middle-class consumer. But in Kenya, the war already is well under way, stocked with ammunition from abroad. In the past year, units of India’s Bharti Airtel Ltd. and the U.K.’s Vodafone Group PLC have been locked in competition. Vodafone’s Safaricom Ltd. dominates the Kenyan telecommunications sector, with 77% of the market. But in the third quarter, Bharti’s Airtel Kenya boosted its market share to 15% from 11% in the second and captured 60% of new mobile customers each month, according to Rene Meza, Airtel’s managing director in Nairobi. Airtel Kenya is on a path to “market leadership,” the 33-year-old Paraguayan says.
More on Madame Noire!
- True Life: I Wish I'd Known This When I Graduated College...
- Yummy In My Tummy: Tasty Foods That Keep You Energized
- After The Love Is Gone: The Most Common Reasons People Fall Out Of Love
- Do Not Take My Picture!!!! Celebs Who’ve Fought Back (Hard) Against Paparazzi
- When The Shoe Don't Fit, You Have To Quit! The Worst Celebrity Foot Offenses
- You Have 0 New Messages: Signs It's Time To Re-Vamp Your Online Dating Profile Now
- Do It Now! 10 Steps To Fighting Procrastination
Mommy In Chief
Mommy In Chief
Is your child energetic and full of life?Read More
Comments that contain profane or derogatory language, video links or exceed 200 words will require approval by a moderator before appearing in the comment section. XOXO-MN