The Year Ahead for Media: Digital or Die

January 5th, 2011 - By TheEditor

(Wall Street Journal) — An onslaught of digital technologies has laid waste to traditional media. The new year will bring a clearer picture of what will emerge from the rubble.  Online games that piggyback off social networks are thriving. Publishers are increasingly chipper about the profit potential for digital books, newspapers and magazines, one example of how the historic rivalry between media and tech companies, while still intense, may be softening. Some sectors, like television, may have their toughest days ahead of them. There, a digital tide is rising as new ways to watch TV over the Internet begin to push aside traditional habits. How will TV networks and cable companies make up for the cash they will lose if viewers “cut the cord” and look for shows on the Web?

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