LAMIK Founder Redefines Natural Beauty With Black-Owned, Eco-Chic Cosmetics Line

January 4, 2011  |  

By Carletta Hurt

A woman’s beauty shouldn’t have to sacrifice her health. For Kim Roxie, she knows first-hand just how much weight this statement carries after witnessing a close friend develop lung deficiency due to the poly(iso)butene found in lip gloss. As a result of her friend’s diagnosis, Roxie knew she had to create a line that was healthy for the skin and body.

While mineral makeup is popular because it does not block the pores nor cause the face to feel as if there is a heavy ‘mask’ on the skin, it is generally not made with organic materials. With the current movement to be ‘green’ and environmentally conscious in all aspects of life, Roxie took it upon herself to create what is known as the first eco-chic cosmetics brand. In 2004 at the age of 21, Roxie launched LAMIK Beauty, a line that features products with all natural ingredients packaged in recyclable containers.

“Eco-chic make-up means ecofriendly, glamorous and natural,” explains Roxie, who opened the first LAMIK store in Houston, TX. Because of LAMIK, it is now easier for people to make a healthier choice when it comes to their make-up options because the line’s ingredients consist of water, vitamins E and C, minerals derived from the earth, Aloe Vera and green tea, not harsh and harmful ingredients like talc, lead, fragrance and poly(iso)butene.

Roxie is also a licensed aesthetician, so she is familiar with which ingredients are best for the face. Along with her chemist, a former 25-year Estee Lauder employee whom Roxie met during a chance meeting in New York in 2003, Roxie “experimented with different abstracts to create a footprint [for the make-up]. We ultimately decided to use antioxidants that would stop cancer causing free radicals,” she says. The cosmetics line features an assortment of foundations, eye shadows, lip gloss, facial care and beauty enhancement products, such as custom eyelashes and an eyebrow sculpting bar.

“We do everything in house with labs in two states,” she explains. “We purchase all ingredients for our formulas to make the product. I can press and seal powder into the tubing…knowing and understanding this process was important to me.”

Launching a niche cosmetics line required strict discipline on Roxie’s part. “I could only spend $4 per day on food,” she says, so in order to stay within the boundaries of this budget, Wendy’s was her go-to menu. Within seven months, she was able to invest $10,000 (part of it was a $500 contribution from her mother) to manufacture products and open her store.

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  • nancy sutton

    Do u have any events coming up,will u be attending natural hair show in Dec.Houston reliant.

  • M.Avery

    This is a great article! The writer really made this product speak to me. I'll be trying some

  • fancy

    I love LAMIK! Go Kim!

  • RubysGlo

    Encore!! There is no alternative in success!!

  • j

    Great job! There is no alternative in success!!

  • Latoya Bechet

    I love Lamik and Kim Roxie! She is the best makeup artist ever! I have been using Lamik for about 5 years now! I am a lifer! Wow I didn't know the story behind Lamik. Very touching…. keep doing what you are doing, and continue to be blessed.

  • Robin
  • Robin

    OMG! Thank you Atlanta Post. I was feeling down one day this summer and met the manager of the Atlanta boutique! I had a mini makeover and walked out feeling beautiful & fabulous! I'm a Lamik client for life. Go Kim Roxie & Lamik Atlanta – you rock!

  • Von

    This is Great! The lady in the picture did my make-up at the Riverwalk Mall in New Orleans and I had no idea that she was the founder, I was soo impressed with the makeup that I've been using it ever since

  • Debra

    I love Lamik! Its light and yet you have full coverage. You don't feel like you are wearing make-up. The lip gloss and shadows are my favorites. The colors are beautiful, the lip gloss stays on your lips with few touch-ups. Kudos to Kim Roxie YOU ROCK!!!!! Your healthy make-up is a blessing to women. Thank you!!!!!

  • This is great! Unfortunately her website is down. I was ready to make some purchases!



  • juliemango

    Sounds costly!!!

  • Where's my comment, Whossip? When people is trying to post a comment on a black positive post, you delete our comments like black people don't care about their own kind. Racist B!tches, you deleted my comment twice. >:O

  • Whossip about time you POSTED something POSITIVE. You better put my comment on here, too. 🙂

  • Whossip about time you POSTED something POSITIVE. 🙂