(Publishers Weekly) — Many publishers are still trying to understand what impact the rapid growth of digital technology will have on the industry and their businesses. Publishers of titles aimed at the African-American market are no different, and the digital strategies—from making e-books readable on every kind of device to using online marketing and social media—are very much the same. PW talked with a variety of publishers—from small independents to the large New York trade book houses—about how they are using digital publishing and the new technologies to reach readers in the African-American book market. The promise of digital publishing prompted Karen Hunter—publisher of the Simon & Schuster imprint Karen Hunter Publishing, a line of mostly nonfiction works aimed at the African-American market—to align with a new and separate digital publishing venture. She’s heading a digital publishing house that will launch in January and is owned by Mgmt one, a business advisory firm headquartered in Cincinnati. First One Digital Publishing plans to publish 10 e-books and will determine whether to publish print editions on a case-by-case basis.
