Black musicians and artists are popular all over the world, even in notably racist countries, but who would’ve thunk Black folks would be associated with one of the best selling toothpastes in China? According to Newsweek.com, a toothpaste which used to be called “Darkie” in English (renamed Darlie) and referred to as Black People Toothpaste in China is being critized for the racial insensitivy of its logo, which features a minstrel singer in a top hat, flashing a white smile.
Much of the scrutiny comes from the fact that China is not necessarily known for its racial tolerance. A few Blacks who reside in China told Newsweek that they’ve experience racism overtly. Although it is arguable that the Chinese are not aware of their racial insensitivity in regards to the logo, many believe that Colgate, which owns 50 percent of the company who produces the product, should take action and overhaul the product.