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(Eurweb.com) — *An African American female television reporter decided to let her straightened hair “go natural” during sweeps week and let viewers see the transformation process, reports Richard Prince in his column Journal-isms.  Rochelle Ritchie of WPTV-TV in West Palm Beach, Fla., called “The Big Chop” a success, and ratings confirmed that. The station put up a web page with her two stories and related ones. [Scroll down to watch report.] News director Jeff Brogan told Journal-isms that the ratings for the 11 o’clock news on Nov. 17, which featured Ritchie’s second piece of the day, increased from the lead-in show and stayed at the high point during the broadcast. That is “not an easy thing,” he said. The “share” of the audience numbered 11 at 10:45 p.m., rose to 14 from 11 p.m. to 11:15 p.m. and stayed there from 11:15 p.m. to 11:30 p.m., he said. The seven-minute piece aired at 11:15.

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