(Businessweek) — A recent online survey found that when companies look to ramp up social media initiatives, many turn in-house first. This is even more likely for small businesses with limited resources. For those companies currently looking to build out or maintain their social media presence—whether it be a corporate blog, Facebook page, and/or Twitter feed—employee buy-in is vital to ensure success. Following are tips for small businesses looking to entice their employees to embrace the benefits of social media: 1. Hold training/information sessions. Explain to employees why social media engagement is important. Give examples of the value it brings to the company in terms of return on investment. Explain search engine optimization (SEO), brand awareness, and the leads that can be generated.
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