(Crain’s) — First, big-box retailers hyped up Black Friday. Then online sellers touted Cyber Monday. Now the biggest holiday shopping weekend of the year looks to get even crazier, as the first “Small Business Saturday” will take place here on Nov. 27. New York City is the first city in the country to endorse the nationwide initiative, launched Monday at City Hall by Mayor Michael Bloomberg and American Express Chief Executive Kenneth Chenault. The objective is to get consumers shopping at their locally owned, independent businesses, instead of overlooking community stores, the weekend after Thanksgiving.
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