(New York Times) – A few clicks on the Web site of Black Entertainment Television leads viewers to a short Nascar tutorial filled with information about popular drivers, racetracks and salaries. It may seem odd to find a sport so closely tied to white Southern men featured on a Web site devoted to African-American entertainment, but it represents Nascar’s latest attempt to build a following for minority drivers it hopes to develop into stars.
Nascar Turns to TV to Boost Minorities
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