Magic Johnson: The Business World’s MVP

August 16, 2010  |  

(Brand Makers News) — If you happen to be sitting in Starbuck’s reading this article, there is a good chance that the aroma-filled space you’re enjoying belongs to Magic Johnson.  Yes, that Magic Johnson, former L.A. Lakers point guard and one of the sports world’s most famous players. Basketball stars snatching up endorsement deals (or entering the rap game) seem to be par for the course these days.  But Earvin “Magic” Johnson’s success has taken a slightly different path. Who would have ever “thunk” that several years after leaving the basketball courts behind, the 6-foot-9 former NBA star would have the world at his fingertips?

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