New Ford African-American Web Campaign Taps Sports Announcer James Brown

August 10th, 2010 - By TheEditor

(Target Market News) — Ford has tapped CBS sports announcer James Brown for a new ad push directed at African-American consumers. The corporate effort contains an “All-In” theme line. As part of the campaign, via UniWorld Group, Brown appears in a series of Web videos touting Ford product quality, technology, the community and the environment.

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