Facebook and Twitter’s New Rival

August 2, 2010  |  

(New York Times) — By now, plenty of traditional media companies have hopped on the social media bandwagon, pumping out news updates on Facebook and TwitterBut do those companies have the time and resources to work yet another Web outlet into their daily routine? Mark Coatney certainly hopes so. Mr. Coatney, a 43-year-old journalist, is the latest hire at Tumblr, a fast-growing blogging service based in New York that says it has 6.6 million users.

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