Obama’s Message to Essence Magazine Readers

July 29th, 2010 - By TheEditor

"China Okasi, Madame Noire"Two history-making moments happened this month. President Obama became the first sitting president to appear on a daytime talk show (The View), and Essence magazine hired a white fashion editor.

Of course, America’s reaction to any show on which Obama appears will be extreme. It’ll either be “oh my God, I love Barack and my boo better start acting like him (or Michelle),” or “oh my God, he’s a socialist and he’s about to bring ‘The Apocalypse’.” So, there’s no real use arguing many of Obama’s points on The View…save for one simple point he made: resist the urge to assume the worst about people who are different from you.

After hearing this point, I’d hoped that a few Essence magazine readers, who’d flung their arms in uproar over Essence’s white fashion editor, were watching.

Obama had made this point after View host Whoopi Goldberg asked him “who are we…Mr. President… what are we?” in reference to race in this country. He responded: “we’re American.” And while racism and discrimination are still entrenched in our society, he said, we should try our darndest to resist what he called the “reptilian side of our brains,” the side that triggers us to “become cautious” whenever we see somebody that “looks different” or “sounds different” from us.

Sure, we’ve heard such Kumbaya-Bama lines before. In fact, many of us have subscribed to them. Yet, we never consider just how much our commitment to multiculturalism requires. Not only must we fight injustices directed against us, we must also fight those “reptilian” voices in our heads that cause us to reject others because of their whiteness.

Sound familiar, Essence readers?

Can’t our generation be the generation that brings back the “au naturelle” styles that pivot black beauty—and, simultaneously, be the generation that could care less if Essence hires a white editor or if a brotha marries a white woman? Seriously. Who cares? The new fashion editor, Elliana Placas, at Essence may not be as cocoa-lovely or mocha-amazing or butterscotch-banging as you, and she may not have the fluffy, African ‘fro you’ve worked so hard to grow and condition every morning, but she just may have valid talents to offer the predominantly black female lifestyle magazine.

Based on the Essence editor-in-chief’s description of Placas’ hiring, Placas doesn’t seem like some wayward woman who will rip the soul from Essence and convert all its fashion pages into bourgie and booty-unfriendly wear.

So, what are we afraid of sisters? More importantly, why are we afraid? Why is the presence of whiteness so frightening in the context of black progress? We cannot continue to be crippled by feelings of hurt and outrage spurred by other people’s racist attitudes. We cannot, and should not, adapt the culture of discrimination passed down from a bitter and shameful history of slave owners, and what I’ll now call Fox News’ Reptilian Republicans—who make the more rational members of their party look bad.

Let the hate be for the haters. Skin aside, I want to be treated well, and treat others just as well. “I’m less interested in how we label ourselves, and more interested in how we treat each other,” Obama said on the show.

I agree.

China Okasi is the senior editor of MadameNoire.com

Madame Noire Video

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  • Doris

    Guess I'll be more comfortable with a White editor of Essence, when "more" Black people are made editors of White magazines

  • I so over it

    Actually I wished whoopi had asked obama a more worthy questions since time warner owns Essence what the point in us complainting we should have all invested in buying our own black businesses like other cultures buy their own and hardly if ever let outsiders in. I don't care any more nor will I buy essence and its not about being racist because honey believe me if i had power like that all people would be treated equally and not just some.

  • I so over it

    Sisters let us show them what we really think let not buy essence thats right. Don't buy essence, because I don't see the asian, latinos, koreans, jewish, or any ethnic magazine let alone new channels allowing whites run their business. They may get funding but to my knowledge they havent sold out any of their culture. Oh yeah and let someone whose not part of their culture even attempt to get a job with them hell now. But, us great ole black folks are quick to let them of all races run us over.

  • Black Vixenn

    People, people, people, … this is why we'll never "overcome." Its not that we're racist, on the contrary, we are proud to be and see all things "black" in this melting pot of an American society in which we live. I've been reading and enjoying Essence magazine since my early college days (over 30+ years) and it is still as vibrant, sassy and informative as ever. But ask me if I will renew my subscription? No dear, I shall not.

    "My dime, my decision. I done said my peace."

  • http://www.unknownsoldierpost.com/ Unknown Soldier

    wow, what an ugly comment "Whites Need Not Apply"

    be the image of what you want others to be in yourself

  • http://www.unknownsoldierpost.com/ Unknown Soldier

    Ms. Okasi let me one of many who will applaud you for saying what needs to be said.

    Be the image of what you want others to be in yourself.

    We as black people possess some of the best qualities America has to offer. Hatred and Bigotry are not our best qualities, love, loyalty and laughter our some of our best qualities.

    to the black people on this board who are up and arms over this one hire at Essence, please get over yourselves

  • Lisa

    @B2–this issue is about Essence magazine. You cannot compare white involvement for a social movement to the hiring of a white person at a magazine to tell our story. I am fully aware that whites have been involved in progressive actions for blacks and other minorities throughout history. There are roles that whites can play when it comes to black issues, however, there are some things that should remain sacred for US and this, in my opinion, is one of them.

    It's bad enough that the magazine is now owned by Time Warner, but when you hire someone who has not walked in my shoes or know my struggles as it relates to "black beauty", forcing their idea of what 'beauty and fashion' is on me, I have a problem with that. And I especially have a problem with Essence hiring a white fashion editor when the same door is not opened to black fashion editors at large white magazines. This once and very rare opportunity should have been given to a black person. Plain and simple. When white organizations start providing more equality and opportunities for blacks the same way we seem to be so "open" to giving away opportunities, then issues like this will become a non-issue.

    Your generation seems to think that everything should be up for grabs when indeed it should not be. I understand that this generation does not agree with calling out 'racism' at every chance and doing things the old way (and neither do I), but at the same time, you all need to know when to call a spade and spade and not be afraid to do so.

    • maryetta

      Since this magazine is not required reading, I hardly see how an editor can force her ideas on anyone. The uninterested parties can simply decide not to read the fashion column.

  • BLACK LOVE

    CHINA OKASI……. I'D LOOOOOOOVE TO SEE YOU, KUMBAYA FOR "VOGUE", IN THEIR DENIED "AFRICA" EDITION!!!!!

  • BLACK LOVE

    THANK YOU SOOO MUCH FOR THAT "LISA" 5th comment- POSTED ON JULY 31, 2010 @ 10:57am!!!! I GREATLY APPRECIATE YOUR STANCE, AND NOT THE "KING KONG, SAVE A HOE" BLACKS!!!! LOVE YA FOR THAT LIS'!!

  • GirgirlATL

    No one is afraid, and the attitudes aren't racist, discriminatory or are they pre -judging anyone. Essence was born out of necessity. The necessity was not only for a vehicle for African American, fashion, personal care and ethnic goods and services it was for an expression of our creativity! How we dress, do our hair, wear our make-up, accessorize with bright colors, bold accessories and literally wear and live the personalities of Black Folks..this is clearly a job for a Black Woman or Man, and I won't believe that one couldn't be found in all of these United States!

  • BLACK LOVE

    I AGREE…. WITH THE VERY FIRST COMMENT…..!!! HOW IS A WHITE WOMAN GOING TO DICTATE HOW A BLACK WOMAN SHOULD STYLE!! FOR ONE THING, WE KNOW WHEN A WHITE WOMAN IS A NI**A LOVER, BECAUSE OF HOW SHE IMITATES, BUT CAN NEVER ORIGNATE A BLACK WOMANS RAW SWAG…… SO HOW IN THE F%#K CAN A WHITE WOMAN EDIT, AND CONTROL THE FASHION, BEAUTY, ETC., OF OUR WOMEN!!!!! ANY OTHER BLACK THAT WANTS TO PLAY " KING KONG, FOR WHATZ WOMENZ"….. KISS OUR BLACK ASSES!

  • Lisa

    @Timi—what do you mean by "being stuck in the emotions caused by history"? Discrimination and racism is STILL alive and well and will always be.

  • rene

    NO! You people need to zip your mouth and show respect for OUR President. Sometimes I think some of you are NOT Americans at all you are just the person behind the curtian on the wizard of OZ. When President Bush was in Office the LACK of respect Americans showed for Him was a SIN. and now you are doing the same with President Obama. Why don't you run the country .The Rep. won't let the Dem. take credit and visa versa how about abolishing Dem. & Rep. and pulling TOGETHER for America? Huah? What? I can't hear YOU.

  • timi

    I understand why some black women don't want a white woman as the editor of Essence, it defeats the purpose of Essence for them. Also, considering that black women are not really being offered editor positions in mostly white magazines.

    But, it's a choice between being stuck in the emotions caused by history or we (blacks) can lead the way into a new colorless society. Just as the author says……… and also just as Martin L. King said.

  • B2

    Are both you and Lisa aware that the Civil Rights movement led by Martin & Malcolm was helped by whites too? Did that mean that the civil rights movement became about white people? …It's a shame that people are so ahistorical and don't know such basic facts. You really think that the presence of a white person is the end of that institution? So then how are you different from Tea Party members and Klan folk who think that the presence of a black president is the end of America?

    *scratching my head*

    Uhm…like Lisa M.Z. said, when you start focusing your energy on building up the poor and the oppressed, instead of worrying about the sprinkles of white people who want to join your cause, then let me know. Until then, it's all unnecessary hate and bitterness–and this generation of black folk would like something just a little more constructive than that. We can BOTH uplift our people from institutional racism, poverty and discrimination AND refrain from getting so angry and bitter every time a white person comes into "black territory."

  • Lisa

    OMG, this generation of young blacks scares this hell out of me. They have gulped down the 'colorblind society kool-aid' and white folks are going to rake them over. I find it very sad (and disturbing) that many young black don't see the problem with having a white fashion editor for a magazine that existed for black women because mainstream locked us out, and NOTHING has changed. We are the ONLY ones who are always trying to include and appease whites, but whites aren't doing the same. How many black fashion editors are at large white magazines?

    In certain professions, color may not be an issue as to who is most qualified for a job, but in the case of Essence magazine, which is about culture and lifestyle of black women, color should indeed be a prerequisite, and whites need not apply.

  • Lisa M. Z.

    I didn't get where it said black folk are scared to be black. I only get that black folk need to stop fighting for superficial crap like who joins a black magazine to help it grow, and start fighting for actual things that benefit their community. Uhm-when was the last time you organized your friends to tutor a bunch of poor black kids? Thats right never. Cos everybody wan practice Internet thuggism and crying foul from the computer screen. Get up, build your community. Focus on what you need to do and not on beating up any white person who tries to help you.

    SMDH.

    • Ggeorgio

      OH, DO YOU MEAN THE KIND OF HELP THAT WHITES GAVE OUR ANCESTORS, AND ALSO NATIVE AMERICIANS????

  • whatevea

    GTFOH! only black folks are scared to be called black…always looking for a drop of something else

  • NOTUNDERSTANDINGTHIS

    unfortunately…. essence will lose a lot of readers because of the black and white of things…. it is personal for some of those readers… hopefully the magazine will not lose its core purpose…

  • NOTUNDERSTANDINGTHIS

    STFU!!! it makes no sense to have an editor for the fashion of black women not be black… that is what i think the readers are upset about…

    • http://www.unknownsoldierpost.com/ Unknown Soldier

      it may not make any sense to you, but then we don't know what sort of "Common Sense" you have

      • juana

        The fact that there is no presence of black models on the runway tells me a lot about the industry. Unlike a sistah, a white woman can find a job in at a white runned agency fast, quick and in a hurry.