Obama’s Message to Essence Magazine Readers

July 29th, 2010 - By TheEditor

"China Okasi, Madame Noire"Two history-making moments happened this month. President Obama became the first sitting president to appear on a daytime talk show (The View), and Essence magazine hired a white fashion editor.

Of course, America’s reaction to any show on which Obama appears will be extreme. It’ll either be “oh my God, I love Barack and my boo better start acting like him (or Michelle),” or “oh my God, he’s a socialist and he’s about to bring ‘The Apocalypse’.” So, there’s no real use arguing many of Obama’s points on The View…save for one simple point he made: resist the urge to assume the worst about people who are different from you.

After hearing this point, I’d hoped that a few Essence magazine readers, who’d flung their arms in uproar over Essence’s white fashion editor, were watching.

Obama had made this point after View host Whoopi Goldberg asked him “who are we…Mr. President… what are we?” in reference to race in this country. He responded: “we’re American.” And while racism and discrimination are still entrenched in our society, he said, we should try our darndest to resist what he called the “reptilian side of our brains,” the side that triggers us to “become cautious” whenever we see somebody that “looks different” or “sounds different” from us.

Sure, we’ve heard such Kumbaya-Bama lines before. In fact, many of us have subscribed to them. Yet, we never consider just how much our commitment to multiculturalism requires. Not only must we fight injustices directed against us, we must also fight those “reptilian” voices in our heads that cause us to reject others because of their whiteness.

Sound familiar, Essence readers?

Can’t our generation be the generation that brings back the “au naturelle” styles that pivot black beauty—and, simultaneously, be the generation that could care less if Essence hires a white editor or if a brotha marries a white woman? Seriously. Who cares? The new fashion editor, Elliana Placas, at Essence may not be as cocoa-lovely or mocha-amazing or butterscotch-banging as you, and she may not have the fluffy, African ‘fro you’ve worked so hard to grow and condition every morning, but she just may have valid talents to offer the predominantly black female lifestyle magazine.

Based on the Essence editor-in-chief’s description of Placas’ hiring, Placas doesn’t seem like some wayward woman who will rip the soul from Essence and convert all its fashion pages into bourgie and booty-unfriendly wear.

So, what are we afraid of sisters? More importantly, why are we afraid? Why is the presence of whiteness so frightening in the context of black progress? We cannot continue to be crippled by feelings of hurt and outrage spurred by other people’s racist attitudes. We cannot, and should not, adapt the culture of discrimination passed down from a bitter and shameful history of slave owners, and what I’ll now call Fox News’ Reptilian Republicans—who make the more rational members of their party look bad.

Let the hate be for the haters. Skin aside, I want to be treated well, and treat others just as well. “I’m less interested in how we label ourselves, and more interested in how we treat each other,” Obama said on the show.

I agree.

China Okasi is the senior editor of MadameNoire.com

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  • CJ

    Black women are upset because white women can never understand the true ESSENCE of a black women and to put a white woman in a position to do so is insulting. Black women aren't looking for more fashion and any other topics from a non-black perspective. This is why we subscribed to Essence magazine taylored to women of color. There are a slew on magazines out there that target NON-BLACK women. We just want something to ourselves and there is absolutely nothing wrong with that – POINT BLANK!!

  • Lisa

    @ China

    My core question is: are we outraged because black folk have too few opportunities, or are we outraged because a white person is aligning with a black (Time Warner-owned) project? If the latter, then I’ll agree to disagree.

    ____________________________

    China, it's both. Again, there are roles for whites and others to play when it comes to "black projects" and black issues. The real issue is, you have to know 'when they should play', 'where they should be aligned', and 'how much should they be involved', especially, especially, ESPECIALLY if it something culturally sensitive, as in the case of Essence magazine.

    The NAACP is a perfect example of this. Whites were very instrumental in starting it and they continue to fund it to this day. But do you ever see whites as 'the face' of the NAACP? No. They are in the background. However, because the NAACP relies so much on white corporate dollars, they have completely lost their way and are irrelevant. A perfect example of "too much involvement.' Ye who makes the money, makes the rules.

    There's nothing wrong with whites or anyone else 'helping you', but there is a problem when we have the mind set that whites are the only ones who can 'save us' or validate our causes.

    And wanting to preserve your culture, values, or your race is NOT racists!!! It's called self-interest and their is NOTHING wrong with that. Gays, Hispanics, right-wing Christians, Jews, etc…all practice self-interest. Black people are the only ones who do not practice this because we are afraid of what others might deem us like you said 'racist'. It's reverse psychology at it finest.