How Warner Music and Its Musicians Are Combating Declining Album Sales

July 26, 2010  |  

(Fast Company) — On a chilly night in Manhattan, Julie Greenwald is steamed. “I hate free! Why should people get music for free?” says the 40-year-old spitfire COO of Atlantic Records, one of two major labels of Warner Music Group, and the first big label with more U.S. music revenue from digital downloads than physical discs. She’s in the VIP room backstage at the Nokia Theatre, where Atlantic rock act Shinedown headlines a sold-out show. “Music isn’t free!” she says. She ticks off the costs: songwriters, producers, sound engineers, radio promotions, Internet promotions, people working to place songs in movies and on TV, people to run artists’ Web sites …

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