Carol’s Daughter Celebrates 25th Anniversary With #NoApologies Campaign
When it comes to being unapologetically ourselves, many of us can find it challenging because we don’t feel like we have a support group, or a girl group cheering us on in the best ways possible. However, Black-owned brands like Carol’s Daughter are not only dispelling that myth, but proving why it’s false through a hashtag.
Celebrating its 25th anniversary, Carol’s Daughter launched the #NoApologies #BornandMade campaign, which not only aims to encourage women to celebrate their individuality, but also incorporates a visual element that returns to its Brooklyn roots. Along with ten other local influencers, Lisa Price, the founder of Carol’s Daughter, helps celebrate women and our unique beauty. There are original spoken word poems for the campaign, coined by artist Mahogany L. Browne, that eloquently highlights and celebrates the beauty of natural hair and our womanhood.
Of course, we see some of the big product lines involved in the campaign, lending itself to still remaining true to itself and targeted for all the naturalistas and the original audiences of the brand. Yaaass!
Some of the influencers involved in the campaign were:
Cynthia Andrew, @simplycyn
I was actually very well behaved and didn’t do much damage over the past few during all the sales. Maybe that’s cos I “racked” up (see what I did there😉) some deals from my fave deal spot- of course I mean @nordstromrack. While I love their online deals- sometimes you just run into something special like this #dvf number. I wasn’t even sure it would work as I usually don’t wear dresses (it’s actually another jumpsuit🙈) without a bra. But the hold on this is just right. Go find your deal: http://liketk.it/2vWgR #liketkit @liketoknow.it #rackpack
Kokie Childers, @kokeadile
Latonya Staubs, @latonyayvette
“To celebrate 25 years, there was only one place to be, Brooklyn,” said Price in a press release. “I wanted to incorporate the magic, love and community of Brooklyn—the place my family and I call home—and where Carol’s Daughter was born. The goal was not only to celebrate the brand reaching such a significant milestone, but to also celebrate and continue to herald the power of women and who we were #BornandMade to be with #NoApologies.”
How do you unapologetically show your individuality and what makes you unique?