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(Mashable) —Yesterday LeBron James was a sponsored trending topic on Twitter –- today, the King himself has joined the microblogging service, setting up shop at @KingJames. The account is not yet verified by Twitter, but fellow NBA star Chris Paul says its him and CNBC sports business reporter Darren Rovell has confirmed the news with a publicist for James. What makes that interesting is that James is expected to soon announce where he intends to play next season. Might we see that news come via James himself on Twitter as opposed to a press conference or a leak to the press?

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