The New Model That Could Reinvent Social Media Endorsements

June 29, 2010  |  

(Rohit Bhargava) — There is a company called Brand Affinity Technologies (BAT) that is profiled in last month’s issue of Wired magazine which is worth a look for anyone who is interested in how advertising and endorsements in particular in athletics work today, and how this could apply in the future. BAT focuses on what the article terms the “long tail of athlete endorsements.” They connect brands not with the superstars who are almost household names, but the local stars. Through their database of 3500 athletes, they can connect smaller athletes to more local advertisers with a smaller budget.

Read More…

Trending on MadameNoire

View Comments
Comment Disclaimer: Comments that contain profane or derogatory language, video links or exceed 200 words will require approval by a moderator before appearing in the comment section. XOXO-MN
blog comments powered by Disqus