(Business Week) — On a recent April afternoon, a limousine carrying two French perfumers from multibillion-dollar, Manhattan-based International Flavors & Fragrances idled in front of a squat, clay-colored building in the South Bronx. The perfumers, Bruno Jovanovic and Pascal Gaurin, had with them a bottle of their newest concoction, L’Eau Verte du Bronx du Sud (translation: the Green Water of the South Bronx) to show Majora Carter, a leading green consultant and neighborhood resident. The perfume wasn’t meant for Carter. Its intended recipient was a nearby low-income housing development—the Sister Thomas Apartments.
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