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(Newsone.com) — Kraft Foods is freshening up the image of its Jell-O brand by pairing up with an old friend. Comedian Bill Cosby joins the gelatin and pudding brand again after a 10-year hiatus, but this time he’ll be behind the camera as part of the brand’s biggest marketing effort ever. comedian, whose work with Jell-O dates to 1974, will be an executive producer for the “Hello Jell-O” campaign, which starts with national advertisements on Monday. In return, Jell-O will be the presenting sponsor of Cosby’s new weekly Web series called “OBKB.”

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